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Title tag

The title tag is a technical 구글 SEO item corresponding to the page level and is a <title></title> tag between the HTML <head> and </head> indicating the page title. When the crawler collects web page information, the search engine recognizes the title tag as a website title and obtains information that understands the content of the web page. (Title tags on each page are also important)

Meta-decision tags (checkpoints when creating meta-decision tags)

Examples of title tags and meta-discrimination being applied to Google

The meta-decision tag is a descriptive text summarizing a web page.

Like the title tag, it is a tag located between HTML <head> and </head>.

Unlike title tags, meta-decision tags can deliver web page information using one or two short sentences.

It is displayed under the page title URL on the search results page.

Meta-decision

“Meta Description TAG”

Like the title tag, it delivers information about the topic of the web page to the search engine that collects the web page information.

The search user can check this on the search result page.

Since information is passed on to the search user, it is important to write it to induce the click of the search user.

1. Meta-decisions that are completely different from the contents of the web page should not be created and applied or duplicate meta-decisions should not be applied to all pages.

: It is important to include descriptions that fit each page and naturally induce clicks of search users, including key keywords.

: It is good to include key keywords, but it is good to avoid filling them with keywords.

2. Meta-decision is recommended not to exceed 77 characters in Korean and 160 characters in English.

It is not necessary to adhere to the length limit of the title tag and meta-discrimination tag.

However, if the appropriate length is exceeded, the back part of the search result page is cut off, so the meta-decision part that exceeds the length limit is not exposed to the search user.

Checkpoints when creating meta-decision tags

① It is necessary to see if the length of the meta-decision does not exceed 77 characters in Korean.

It is important to convey as much information as possible, but too long meta-descriptions are truncated or omitted from the results page of the search engine.

In order to be a good meta-diction, key information must be contained within 77 characters in Korean and 160 characters in English.

② It should be checked that the target keyword is included.

Meta-decision is a role that briefly summarizes the contents of a web page.

Therefore, important target keywords must be included in order to be good meta-decision.

Google can expect a higher click rate by applying highlights to the keyword in bold to show search results when the keyword is included in meta-discovery.

③ You should check if you are summarizing the contents of the text well.

The search user checks the content content in advance through meta-decision and decides to visit the website.

It is very important to write as descriptive as possible.

If meta-decision sufficiently conveys the content of the website, it will be great to draw the attention of search users.

⑤ It is also necessary to check whether it is deeply related to the content of meta-discrimination.

No matter how good the content is, it is very difficult to elicit clicks from search users with less relevant meta-diction.

Continuous exposure to less relevant meta-discrimination decreases the satisfaction of search users and negatively affects click-through rates and SEO.

⑥ You should see if it includes a call to action (CTA).

CTA refers to a phrase that induces a user’s action.

It is important to include CTA in meta-decision to let search users know what they can get when they visit the page.

Use words that induce behavior such as ‘Learn more’, ‘Learn more’, and ‘Ask me’ to attract search users’ attention and click

Image Replacement Text

* Search through search engines includes image search to find images as well as content.

* It is a good image replacement text in terms of SEO to write the corresponding image information clearly and concisely while including the target keyword in the image replacement text.

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